Going Outside - Building your Podcast Brand ( PART THREE)

Pod Sound School

Continuing with our three-part series on how to build your podcast brand, this week Veronica and Studio Steve invite you to go outside, yes outside. Have you explored your local scene?! In this episode, you will learn all the potential opportunities waiting for you. Hint: they're literally closer than you think.
In this episode you will learn:
✨ Ideas on how you can start reaching out to local businesses and events to spread the word about your podcast and explore new networking opportunities
✨ How you can use SEO to boost your reach and the importance of having a website. A little crash course on SEO.

Here's the SEO video mentioned in the episode
✨ How to get your audience to fall in love with you and your podcast so they'll start recommending your show to other people ( word of mouth)
Here is La Tarea ( homework for this episode)

1. Google TOPICAL podcasts and local events in your area
   1. Are there any events or locations that you could speak, network, or present at?
   2. Where can you leave a BIZ card or QR CODE?
   3. What other podcasts are being produced in your area?
      1. Can you reach out and cross-promote or cross guest
2. Choose 5 Target Keywords that you’d like to rank for
   1. Keywords Everywhere
   2. Answer the Public
   3. Tube Buddy (if you’re on YouTube)
   4. What populates when you search for those keywords
   5. How can you contribute
   6. What happens when you add “your location” to the tail of the keyword?

This homework is research homework, but you’ll get extra credit if you put the research into action. Reach out to people, events, fellow podcasters, etc. Volunteer to be a speaker, presenter, or simply be social and network.
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