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23. CBO - Facebook ads for Print on Demand
Manage episode 344119516 series 3189260
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Learn everything you need to know about Campaign Budget Optimization (CBO).
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CBO stands for campaign budget optimization and means that all Facebook campaign optimizations will be made from the campaign level. This means, advertisers will no longer manually control daily and lifetime spend at the ad set level. Campaigns will optimize towards the best performing, lowest-cost audiences based on what Facebook deems most efficient and scalable. So, how does this affect you? In this video, POD experts Thomas Gentleman and Aidan Kessell will cover:
- What is a CBO campaign?
- How do you create a CBO campaign on Facebook?
- How do you scale a CBO campaign on Facebook?
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