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How Deirdre Tshien Uses Content Honey Traps to Drive More Listeners to Her Podcast
Manage episode 335641089 series 2965005
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In this episode, we chat with Deidre Tshien, the host of Grow My Podcast Show and the Founder & CEO of Capsho, an AI tool for creating podcast show notes.
We learn how Deidre grew her podcast using a tactic called content honey traps, which can help lead more potential listeners and customers down your lead funnel.
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Follow Podcast Growth Hacks and Pat Cheung
- Ask a Question - https://podinbox.com/podcast
- Website - https://podcastgrowthhacks.com
- Twitter - https://twitter.com/patcheung
Follow Our Guest
- Podcast Website - https://www.growmypodcastshow.com/
- Deirdre Tsien’s Website - https://deirdretshien.com/
- Instagram - https://www.instagram.com/deirdretshien/
- LinkedIn - https://www.linkedin.com/in/deirdretshien/
Podcast Growth Hacks Learned In This Episode
- Leverage content honey traps
- Create social content that piques curiosity
- Share stories with cliffhangers
- Share tips reveal things that DON’T work, to tease something that DOES work
- Social posts take people to podcast
- Content honey traps in podcast take people to show notes
- Show notes take people to lead magnet
- Lead magnets get people to enter your lead funnel and into your community
- Create social content that piques curiosity
- Don’t rely too much on audiograms to promote episodes
- Leverage the trending content format for the specific social/discovery platform
- Reels for Instagram, etc.
- Content hacking
- Copy content format from other successful posts, for your own niche/subject.
- Podcast Show Notes Best Practices
- Include the interview guest’s name in the episode and page title
- Put the description high up on the page, and put a curiosity hook in the description
- Put links and other resources below the description
Podcast Tools Mentioned In This Episode
- Capsho - https://capsho.com
- ClickFunnels - https://www.clickfunnels.com/
- Later - https://later.com
- Linktree - https://linktr.ee/
- Daniel Priestly - Oversubscribed
- PodInbox - https://podinbox.com
Podcasts mentioned In This Episode
- How I Built This - https://www.npr.org/series/490248027/how-i-built-this
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