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Lessons Learned from Shutting Down a Podcast with Matthew Baltzell
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The Art of Letting Go: A Podcaster's Journey with Matthew Boswell
Today, I'm bringing you a special piece that's close to my heart—a reflective conversation with a fellow podcaster who recently made the tough decision to close the chapter on his successful show.
The Final Mic Drop: Why End a Podcast?
In a recent episode of my podcast, I reconnected with Matthew Boswell, the former host of the "Real Estate Journeys" podcast, a show that once ranked in the top 400 business podcasts. Matthew's decision to end his podcasting venture is a central theme of our discussion, and it's a topic that resonates with many in the podcasting space.
Matthew's candidness about his experience is both refreshing and enlightening. He shared that the podcast, which concluded with 114 episodes, was no longer serving its purpose in his life. The stress of managing recordings from abroad and the shift in his career focus towards commercial real estate were significant factors in his decision. The podcast had become a source of stress rather than joy, and it was time for a change.
Measuring Success: Beyond the Downloads
As podcasters, we often get caught up in the numbers—downloads, listener engagement, and the like. But Matthew's story reminds us that success isn't solely about metrics. He noticed a shift in the content of his podcast, with guests increasingly using the platform for self-promotion rather than engaging in meaningful dialogue. Despite a growing audience, the lack of inbound interest and tangible benefits led him to conclude that the effort was no longer justifiable.
Signing Off with Grace
Saying farewell to a project you've poured your soul into is never easy. Matthew chose to do a solo episode to thank his listeners and provide closure. This approach allowed him to leave on a high note, respecting his audience and the journey they had shared. Interestingly, he still receives requests from people wanting to be on his show, a testament to the lasting impact his podcast made.
The True Reward: Connections and Growth
Reflecting on his podcasting journey, Matthew highlighted the invaluable network and relationships he built. The opportunity to sit down with influential individuals and absorb their wisdom was a reward in itself. These connections may not have translated directly into leads or sales, but the knowledge and expanded network were priceless.
Parting Thoughts
Having Matthew on the show was a profound reminder of the importance of self-awareness and the courage to pivot when necessary. His experience underscores the notion that sometimes, the bravest move is to recognize when to step away and pursue paths that align more closely with our evolving passions and goals.
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