Leverage Podcasting For Connections with Matt Certo

Podcast Host Army

I've just wrapped up a fantastic conversation on the latest Podcast Host Army, and I'm buzzing with excitement to share some of the highlights with you in this newsletter. My guest was none other than Matt Certo, the mastermind behind the Brand Narrative podcast, and let me tell you, it was a chat brimming with insights and stories that I can't wait for you to hear.
🚀 Why Brand Narrative?
In our talk, Matt opened up about the birth of his podcast during the unexpected twists of the COVID-19 pandemic. With traditional face-to-face connections off the table, his marketing agency, Find Someone Win More, turned to the airwaves to keep the conversation going with clients and prospects. It's a testament to innovation and adaptability in challenging times!
🎧 Podcast Power
Matt and I delved into the fascinating world of podcast listeners and non-listeners alike. As a self-proclaimed podcast enthusiast, Matt shared how the medium served as a lifeline to stay connected with his audience. It's a reminder that sometimes, the best way to reach out is to tune in.
🤝 Unexpected Connections
Our discussion took an interesting turn when Matt revealed how the podcast unexpectedly helped him network and even secure a new client! It's a classic case of serendipity – starting something for the love of it and reaping rewards you never anticipated.
🔍 Curiosity Unleashed
One of the most delightful parts of our conversation was hearing about Matt's natural curiosity. He shared how the podcast became his playground for exploring intriguing topics and connecting with experts, like the time he discussed product placement with a marketing professor. It's all about following your interests and seeing where they lead you.
🌟 What's Next for Brand Narrative?
Looking ahead, Matt spilled the beans on the future of his podcast. They're keeping the momentum going by focusing on fascinating topics and involving more voices from their company. It's all about growth and keeping that podcast magic alive.
📲 Find Brand Narrative
Before we wrapped up, Matt made sure to let everyone know where to find his podcast, Brand Narrative, and how to connect on social media platforms like Instagram and LinkedIn. It's a world of stories waiting for you to dive in.
I hope this teaser has piqued your interest because there's so much more to hear in the full episode. So, if you're looking for a dose of inspiration, some marketing wisdom, or just a good story, tune in to this latest Podcast Host Army episode.

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Chapters

1. Leverage Podcasting For Connections with Matt Certo (00:00:00)

2. The reasons for starting the show (00:00:11)

3. Connecting with potential guests and audiences (00:01:24)

4. Impact of the show on connecting with clients (00:02:19)

5. Curiosity-driven wins (00:03:17)

6. Future plans for the podcast (00:04:18)

7. Podcast details and social media presence (00:04:44)