Long Form Content Is Dead With Nico Lagan Podcast Host Army podcast

Long Form Content is Dead with Nico Lagan

7M ago 5:12

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I'm Josh Wilson, your host at Podcast Host Army. I'm thrilled to share some insights from our latest episode, where we had the pleasure of having Nico Lagan as our guest, diving deep into the world of podcasting.

The Evolution of Content: Nico shared his perspective on the evolution of long-form content, specifically in the realm of podcasts. With his extensive experience in content creation, including hosting 300 podcasts and being a guest on 70 podcasts in just ten weeks, Nico has witnessed the transformation of podcasts into a collection of reels.
The Power of Reels: Nico emphasized the importance of adapting to the decreasing attention span of the average person. He has found success in recording interviews as a series of questions and turning them into reels. This approach has allowed him to reach between 5 to 10 million views per month on social media.
Platform Preferences: Nico discussed the platform preferences when it comes to promoting reels or short-form content. Instagram, TikTok, and YouTube are leaning towards promoting shorter content, but YouTube still values longer educational content, making it a unique platform for podcasters.
Podcasts as a "Reel Machine": Nico encouraged fellow podcasters to view their podcasts as a "reel machine". By creating shorter videos or reels from their podcast content, podcasters can reach a wider audience and keep them engaged.

I hope these insights from Nico Lagan's appearance on Podcast Host Army spark your curiosity and inspire you to tune in. Together, let's explore the ever-changing landscape of podcasting!

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Chapters

1. Long Form Content is Dead with Nico Lagan (00:00:00)

2. Long-Form Content is Dying (00:00:18)

3. Reels and Short-Form Content are King (00:01:09)

4. Podcasts as a Reel Machine (00:03:21)

65 episodes

The Evolution of Content: Nico shared his perspective on the evolution of long-form content, specifically in the realm of podcasts. With his extensive experience in content creation, including hosting 300 podcasts and being a guest on 70 podcasts in just ten weeks, Nico has witnessed the transformation of podcasts into a collection of reels.
The Power of Reels: Nico emphasized the importance of adapting to the decreasing attention span of the average person. He has found success in recording interviews as a series of questions and turning them into reels. This approach has allowed him to reach between 5 to 10 million views per month on social media.
Platform Preferences: Nico discussed the platform preferences when it comes to promoting reels or short-form content. Instagram, TikTok, and YouTube are leaning towards promoting shorter content, but YouTube still values longer educational content, making it a unique platform for podcasters.
Podcasts as a "Reel Machine": Nico encouraged fellow podcasters to view their podcasts as a "reel machine". By creating shorter videos or reels from their podcast content, podcasters can reach a wider audience and keep them engaged.