Rise of Your Personal Brand with Matt Bertram

Podcast Host Army

I'm excited to share with you some highlights from my recent podcast episode where I had the pleasure of interviewing Matt Bertram, a podcasting guru and the CMO of OGGN, a global oil and gas network.
Here's a sneak peek into our conversation:
The Power of Podcasting: Matt shared his 12-year journey in podcasting, revealing how his show, The Unknown Secrets of Internet Marketing, has become a top-ranked podcast in the digital marketing and SEO space. With a whopping 4 million downloads and counting, it's clear that podcasting is a powerful tool for reaching a wide audience.
Podcasting as a Marketing Funnel: What started as a training tool for Matt's team has evolved into a content marketing funnel that drives traffic back to his digital agency, EWR Digital. It's a testament to the versatility and potential of podcasting.
The Impact of Authorship: Matt is not just a podcaster, but also an author of several books that shape conversations in his industry. His works, including Build Your Brand Mania, Rise of the Personal Brand, and Know Like Trust, offer valuable insights into business growth, personal branding, podcasting, and SEO.
A Fun Fact: Did you know Matt once applied to create a podcasting merit badge for the Boy Scouts of America? Although it didn't pan out, it's a fun testament to his passion for podcasting.
I encourage you to search for Matt Bertram's podcast and books. They're a treasure trove of knowledge for anyone interested in digital marketing, SEO, and of course, podcasting.

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Enjoy The Show

Chapters

1. Rise of Your Personal Brand with Matt Bertram (00:00:00)

2. The 12-year-old podcast (00:00:25)

3. Podcasting as a marketing tool (00:01:07)

4. Matt Bertram's books (00:03:44)