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PN10: Todd Cochrane - Podcast Advertising and Analyzing Statistics
Manage episode 187920607 series 1513288
Content provided by Anthony R. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Anthony R or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Todd Cochrane is the CEO of Rawvoice/ Blubrry and the host of Geek News Central Podcast. He is the founder of the People’s Choice Podcast Awards and wrote the first book on podcasting.
During the episode, Todd will explain how your downloads are calculated, what stats you should analyze, and how to adjust to the demographic of your listeners. Learn ways a small niche show can find podcast advertising deals and even get started with affiliate commissions. Listen to the end for ways you can strategically pitch advertisements during your show.
Listen to PN 9 on iTunes.
PN10 Show Notes:
Todd's Links:
Discussed:
My Podcasting Gear:
Shure SM58-LC Cardioid Dynamic Vocal Microphone
Time Stamps:
Starting Rawvoice and Blubrry partnership - 01:22
Importance of tracking statistics accurately - 04:16
Downloads on shared IP addresses - 08:24
The global standard of calculating statistics - 11:25
What stats should you analyze? - 15:28
Android vs. Apple listeners - 19:35
Increasing your downloads - 23:49
When should you set up an ad deal? - 29:13
How small niche shows find podcast advertising deals - 34:37
Getting started with affiliate commissions - 43:36
Strategically pitching advertisements during the show - 47:25
Enjoy this episode? Share it with friends!
NOTE: If you purchase an item using my Amazon link, it provides me a small referral fee.
18 episodes
Share
Manage episode 187920607 series 1513288
Content provided by Anthony R. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Anthony R or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Todd Cochrane is the CEO of Rawvoice/ Blubrry and the host of Geek News Central Podcast. He is the founder of the People’s Choice Podcast Awards and wrote the first book on podcasting.
During the episode, Todd will explain how your downloads are calculated, what stats you should analyze, and how to adjust to the demographic of your listeners. Learn ways a small niche show can find podcast advertising deals and even get started with affiliate commissions. Listen to the end for ways you can strategically pitch advertisements during your show.
Listen to PN 9 on iTunes.
PN10 Show Notes:
Todd's Links:
Discussed:
My Podcasting Gear:
Shure SM58-LC Cardioid Dynamic Vocal Microphone
Time Stamps:
Starting Rawvoice and Blubrry partnership - 01:22
Importance of tracking statistics accurately - 04:16
Downloads on shared IP addresses - 08:24
The global standard of calculating statistics - 11:25
What stats should you analyze? - 15:28
Android vs. Apple listeners - 19:35
Increasing your downloads - 23:49
When should you set up an ad deal? - 29:13
How small niche shows find podcast advertising deals - 34:37
Getting started with affiliate commissions - 43:36
Strategically pitching advertisements during the show - 47:25
Enjoy this episode? Share it with friends!
NOTE: If you purchase an item using my Amazon link, it provides me a small referral fee.
18 episodes
All episodes
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Similar to Podcast Ninja
Show notes are at https://stevelitchfield.com/sshow/chat.html
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
Join our weekly discussion about how to build top end Angular applications and become an Angular expert. Become a supporter of this podcast: https://www.spreaker.com/podcast/adventures-in-angular--6102018/support.
…
continue reading
The American healthcare system is one of the most innovative in the world. But it’s also riddled with complex challenges, such as access to affordable medications, inefficiency and administrative burdens, and communication barriers between providers. There’s clearly a better way—and at Surescripts, we have a unique sightline into what that may be. In this series, host Melanie Marcus, Chief Marketing Officer of Surescripts, sits down with today’s most inspiring and innovative leaders in healt ...
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Career & Life Journeys: Hosted by Adam Posner, he interviews top experts, entrepreneurs, and thought leaders from the world of Entrepreneurship, Talent Acquisition, Personal Growth, and other world-class amazing humans to decode their success via their insights into their own career journeys and personal growth. The goal of #thePOZcast is to showcase amazing humans who share their stories to inspire you to harness your inner tenacity to drive your life and career forward. Adam Posner is the ...
…
continue reading
Pat Flynn from The Smart Passive Income Blog reveals all of his online business and blogging strategies, income sources and killer marketing tips and tricks so you can be ahead of the curve with your online business or blog. Discover how you can create multiple passive income streams that work for you so that you can have the time and freedom to do what you love, whether it's traveling the world, or just living comfortably at home. Since 2008, he's been supporting his family with his many on ...
…
continue reading
Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
…
continue reading
The director’s commentary track for Daring Fireball. Long digressions on Apple, technology, design, movies, and more.
…
continue reading
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