Getting Fickle Podcast Listeners To Listen More [S3E122]

Podcast Pontifications

A little digging into your podcast’s stats will show a good number of your listeners are… well, fickle. Before you can convert them to loyal listeners, you have to get them listening to more episodes.

Busy People Listen As Busy People Listen

Harsh reality time: A good percentage of your listeners don't and will never listen to every single episode you publish. If you’re wondering why your stats are different from episode to episode, this is why.

We podcasters have two different tools that we can better employ to ensure that these fickle listeners don't really miss out on an episode of ours that they would have loved to have heard.

Those two tools: the title of your episode and something called a cold open.

Two Rules For Podcast Titles

1. Make every character count

2. Give them a reason to hit “play”

Use A Cold Open To Keep Them Listening

If the first seconds of your podcast episode clearly spell out the intent of the episode and set the hook, the fickle listener who is hearing your episode on autoplay will know exactly what they’re missing if they swipe it away. If they just hear your standard opening, even if it’s only 30 seconds, that still 30 seconds of the FOMO part of their brain telling them to swipe away.

Links Mentioned In This Episode

• Betty Dannewitz https://www.linkedin.com/in/ifyouaskbetty

• The podcast If You Ask Betty https://ifyouaskbetty.com

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A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/getting-fickle-podcast-listeners-to-listen-more

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Evo Terra produces Podcast Pontifications four times a week to provide ideas and ask questions every working podcaster should be thinking about. Subscribe today at https://PodcastPontifications.com

Mentioned in this episode:

Support For Abortion Rights

While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th. Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what’s best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions. Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are upheld, access to safe medical procedures shouldn’t be determined by location, and it shouldn't be the privilege of a small few. You can help by donating to local abortion funds. To find out where to donate for each state, visit donations4abortion.com. If you or someone you know needs help, or if you want to get more involved, here are 5 resources: 1. ShoutYourAbortion.com is a campaign to normalize abortion. 2. DontBanEquality.com is a campaign for companies to take a stand against abortion restrictions. 3. Abortion.cafe has information about where to find clinics. 4. PlanCPills.org provides early at-home abortion pills that you can keep in your medicine cabinet. 5. Choice.CRD.co has a collection of these resources and more. We encourage you to speak up! And spread the word.

This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
Chartable - https://chartable.com/privacy
Podsights - https://podsights.com/privacy