603: How You Can Start and Grow a Local Podcast

Podcasting Experiments

Mark Bologna is the host of Beyond Bourbon Street, a local podcast about New Orleans. He actually talks regularly with Chris Hollifield from the I Am Salt Lake podcast, and they help each other to continue to grow in their podcasts.

Today, we’ll hear:

• The best advice for someone starting a local podcast.
• The biggest struggle Mark has had on his podcasting journey.
• How to go about getting ads and sponsors for the podcast.
• And how you can grow a local podcast.

Mark starts by telling you how he first started with podcasting.

Key Milestones of the Episode:

• (01:20): Getting to know how our guest started his podcast
• (04:02): Vital equipment for starting a podcast
• (06:14): The best advice for someone starting a local podcast
• (10:07): The biggest podcasting challenges our guest has had
• (12:18): How can you grow a local podcast?
• (16:08): Getting ads and sponsorship for a podcast
• (24:33): How do you know if you are ready to start a new podcast?

Key Quotes from the Episode:

• “Good doesn’t necessarily mean expensive.”
• “Any location in the country and the world is really interesting when you dig into it.”
• “People tend to compare numbers in ways that aren’t helpful.”
• “Don’t say my podcast is for everyone who wants to visit, say a city. That’s not a demographic.”
• “No matter what you think, you will learn by doing, and the feedback you’ll get as you build up listeners will help influence you.”

Resources Mentioned:

• I am Salt Lake Podcast
• Beyond Bourbon Street on Instagram
• Beyond Bourbon Street Podcast
• The Solopreneur Hour Podcast