Crafting a Killer Podcast Guesting Sales Funnel | Sara Lohse

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Do you ever question whether podcast guesting can yield the results you seek? Can it lead to book, course, or program sales? Can it drive traffic to my website/brand? The answer to these questions is a resounding YES. You can yield incredible results and drive sales/traffic through podcast guesting. In this episode, Sara Lohse shares how you can create a high-converting sales funnel and call to action as a podcast guest. Get ready to start earning the results you seek from your podcast guesting efforts!

MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/272

Takeaways
Know your topic and the common questions related to it when appearing as a podcast guest.
Create a lead magnet to answer those questions and generate leads.
Fill the sales funnel by moving potential customers through the stages of awareness, interest, consideration, conversion, and advocacy.
Use a clear call to action and set up landing pages to capture leads effectively.
Chapters
00:00 Introduction and Goal of Podcast Guest
00:43 Step 1: Know Your Topic
01:39 Step 2: Identify Common Questions
02:34 Step 3: Answer Questions with a Lead Magnet
03:02 Types of Lead Magnets
05:20 Step 4: Create the Lead Magnet
05:49 Step 5: Fill the Sales Funnel
06:19 Awareness Stage
07:17 Interest Stage
07:46 Consideration Stage
08:44 Conversion Stage
12:35 Advocacy Stage
13:03 Call to Action
14:27 Setting Up Landing Pages
15:48 Conclusion
MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/272

Chapters

1. Introduction and Goal of Podcast Guest (00:00:00)

2. Step 1: Know Your Topic (00:00:43)

3. Step 2: Identify Common Questions (00:01:39)

4. Step 3: Answer Questions with a Lead Magnet (00:02:34)

5. Types of Lead Magnets (00:03:02)

6. Step 4: Create the Lead Magnet (00:05:20)

7. Step 5: Fill the Sales Funnel (00:05:49)

8. Awareness Stage (00:06:19)

9. Interest Stage (00:07:17)

10. Consideration Stage (00:07:46)

11. Conversion Stage (00:08:44)

12. Advocacy Stage (00:12:35)

13. Call to Action (00:13:03)

14. Setting Up Landing Pages (00:14:27)

15. Conclusion (00:15:48)