Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Content provided by Alex Sanfilippo, PodMatch.com and Alex Sanfilippo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alex Sanfilippo, PodMatch.com and Alex Sanfilippo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Similar to Podcasting Made Simple
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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How Small Podcasts Can Land Big Sponsors | Lindsey Epperly
Manage episode 432803214 series 2794086
Content provided by Alex Sanfilippo, PodMatch.com and Alex Sanfilippo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alex Sanfilippo, PodMatch.com and Alex Sanfilippo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Many podcasters stress about securing sponsorship because they believe they must first reach a certain threshold of downloads. The truth is you don't need to wait! You can land your ideal sponsor before reaching any substantial podcasting milestones. In this episode, Lindsey Epperly challenges the misconception that landing sponsors require big numbers and a long-term track record. Instead, Lindsey shares how building win/win/win relationships is the key. Get ready to start landing ideal sponsors for your podcast regardless of your downloads!
MORE ON THIS EPISODE: HTTPS://PODMATCH.COM/EP/291
Chapters
00:00 Introduction and Personal Experience
00:55 Applying the Entrepreneurial Mindset to Podcast Sponsorships
03:18 Creating a Business Plan for Your Podcast
04:40 Securing Founding Members as Sponsors
05:08 Identifying Win-Win-Win Relationships for Sponsorships
08:50 Asking for Investment Ahead of Growth
12:00 Taking Control of Your Podcast Trajectory
Takeaways
- Craft a strong value and vision proposition for your podcast to attract sponsors.
- Identify win-win-win relationships that benefit your listeners, sponsors, and yourself.
- Create a business plan for your podcast to define the value you bring and how you will be compensated.
- Analyze your competitors to understand how you can stand out in the marketplace.
- Be confident in asking for investment ahead of growth and be open to learning and adapting your pitch.
- Overcome imposter syndrome and believe in the value you add to potential sponsors.
MORE ON THIS EPISODE: HTTPS://PODMATCH.COM/EP/291
📊 This month's Independent Podcasters Report is now available! To see podcasting industry insights that matter for indie podcast hosts and podcast guests, please visit https://PodMatch.com/Report!
Chapters
1. Introduction and Personal Experience (00:00:00)
2. Applying the Entrepreneurial Mindset to Podcast Sponsorships (00:01:14)
3. Creating a Business Plan for Your Podcast (00:03:37)
4. Securing Founding Members as Sponsors (00:04:59)
5. Identifying Win-Win-Win Relationships for Sponsorships (00:05:27)
6. Asking for Investment Ahead of Growth (00:09:09)
7. Taking Control of Your Podcast Trajectory (00:12:19)
306 episodes
Share
Manage episode 432803214 series 2794086
Content provided by Alex Sanfilippo, PodMatch.com and Alex Sanfilippo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alex Sanfilippo, PodMatch.com and Alex Sanfilippo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Many podcasters stress about securing sponsorship because they believe they must first reach a certain threshold of downloads. The truth is you don't need to wait! You can land your ideal sponsor before reaching any substantial podcasting milestones. In this episode, Lindsey Epperly challenges the misconception that landing sponsors require big numbers and a long-term track record. Instead, Lindsey shares how building win/win/win relationships is the key. Get ready to start landing ideal sponsors for your podcast regardless of your downloads!
MORE ON THIS EPISODE: HTTPS://PODMATCH.COM/EP/291
Chapters
00:00 Introduction and Personal Experience
00:55 Applying the Entrepreneurial Mindset to Podcast Sponsorships
03:18 Creating a Business Plan for Your Podcast
04:40 Securing Founding Members as Sponsors
05:08 Identifying Win-Win-Win Relationships for Sponsorships
08:50 Asking for Investment Ahead of Growth
12:00 Taking Control of Your Podcast Trajectory
Takeaways
- Craft a strong value and vision proposition for your podcast to attract sponsors.
- Identify win-win-win relationships that benefit your listeners, sponsors, and yourself.
- Create a business plan for your podcast to define the value you bring and how you will be compensated.
- Analyze your competitors to understand how you can stand out in the marketplace.
- Be confident in asking for investment ahead of growth and be open to learning and adapting your pitch.
- Overcome imposter syndrome and believe in the value you add to potential sponsors.
MORE ON THIS EPISODE: HTTPS://PODMATCH.COM/EP/291
📊 This month's Independent Podcasters Report is now available! To see podcasting industry insights that matter for indie podcast hosts and podcast guests, please visit https://PodMatch.com/Report!
Chapters
1. Introduction and Personal Experience (00:00:00)
2. Applying the Entrepreneurial Mindset to Podcast Sponsorships (00:01:14)
3. Creating a Business Plan for Your Podcast (00:03:37)
4. Securing Founding Members as Sponsors (00:04:59)
5. Identifying Win-Win-Win Relationships for Sponsorships (00:05:27)
6. Asking for Investment Ahead of Growth (00:09:09)
7. Taking Control of Your Podcast Trajectory (00:12:19)
306 episodes
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Similar to Podcasting Made Simple
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
Show notes are at https://stevelitchfield.com/sshow/chat.html
…
continue reading
Montgomery & Company (MoCo) is a weekly podcast and radio show hosted by two-time WNBA Champion and Co-Owner/Vice President of the Atlanta Dream, Renee Montgomery, in partnership with WABE Atlanta. Both insightful and compelling, ​​MoCo features interviews with some of the world’s top athletes, entertainers, and innovators as well as roundtable discussions with Renee’s colleagues, friends, and family, about sports, culture and building generational wealth. Montgomery & Company: Sports, Cultu ...
…
continue reading
The Fragmented Podcast is the leading Android developer podcast started by Kaushik Gopal & Donn Felker. Our goal is to help you become a better Android Developer through conversation & to capture the zeitgeist of Android development. We chat about topics such as Testing, Dependency Injection, Patterns and Practices, useful libraries, and much more. We will also be interviewing some of the top developers out there. Subscribe now and join us on the journey of becoming a better Android Developer.
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Introducing The Unshakeables, a new podcast from Chase for Business and iHeartMedia's Ruby Studio. Small businesses are the heart and soul of this country, but it takes a brave individual to start and run a company of their own. From mom-and-pop coffee shops to auto-detailing garages -- no matter the type of industry you’re in, every small business owner knows that the journey is full of the unexpected. A single moment may even change the course of your business forever. Those who stand firm ...
…
continue reading
Bitcoin groundbreakers share personal stories of how Bitcoin is changing lives for the better. Host Mauricio Di Bartolomeo, co-founder and CSO of Ledn, speaks with leading Bitcoin voices, entrepreneurs, and human rights advocates to hear their unique journey and practical real-world examples of how Bitcoin has made a positive impact in their lives. Brought to you by Ledn, a leading financial services company built for Bitcoin & digital assets. Ledn offers a suite of lending, saving and tradi ...
…
continue reading
We help founders make something people want.
…
continue reading
We’re on a mission to uncover the science of self-made success. Join host Akua Konadu each week as she interviews some of the most brilliant minds in business—digging deep into the details and uncovering the strategies that turned entrepreneurial dreams into reality. The Independent Business podcast is powered by HoneyBook, the all-in-one platform for anyone with clients. Book clients, manage projects, and get paid faster with HoneyBook, and have business flow your way. Natalie Franke was th ...
…
continue reading
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