How to Sell Your Podcast | Anjel B. Hartwell

Podcasting Made Simple

Send Us a Text Message

Have you ever wondered what it would take to sell your podcast? For most of us, selling a podcast seems like an impossible task. But that’s not the case. In fact, it's not only possible to sell your podcast, but there's also a path to follow to make it happen! In this episode, Anjel B. Hartwell shares the 7 crucial steps she took to sell her podcast. Get ready to uncover what it takes to begin positioning your podcast for a future sale!
MORE ON THIS EPISODE: HTTPS://PODMATCH.COM/EP/278

Chapters

00:00 Introduction and Background
00:57 Knowing When to Let Go
03:39 Making Decisions as a Podcaster
04:09 The Healing Journey of Men on Purpose
05:07 Opportunity to Sell the Show
07:06 Approaching the Potential Buyer
08:29 What the Buyer Was Looking For
09:21 Importance of Name and Intent
09:51 Ranking and Reach
10:19 Value of Rolodex and SOPs
10:47 Revenue Generation and Team
11:17 Consulting and Transition
12:44 Selling and Growing a Sellable Show

Takeaways

• Knowing when to let go of a podcast is crucial for growth and success.
• Building a sellable show requires considering factors such as the show's name, ranking, reach, revenue generation, SOPs, and team involvement.
• Finding the right buyer for a podcast involves understanding their goals and aligning them with the show's brand and purpose.
• The process of selling a podcast includes transferring assets, setting up a succession plan, and consulting with the buyer during the transition.

MORE ON THIS EPISODE: HTTPS://PODMATCH.COM/EP/278

🎁 Want 5 quick ways to level up as a podcast host, guest, or agency that you can read in less than 5 minutes? Visit https://PodMatch.com/Free! (No email address required)

Chapters

1. Introduction and Background (00:00:00)

2. Knowing When to Let Go (00:00:57)

3. Making Decisions as a Podcaster (00:03:39)

4. The Healing Journey of Men on Purpose (00:04:09)

5. Opportunity to Sell the Show (00:05:07)

6. Approaching the Potential Buyer (00:07:06)

7. What the Buyer Was Looking For (00:08:29)

8. Importance of Name and Intent (00:09:21)

9. Ranking and Reach (00:09:51)

10. Value of Rolodex and SOPs (00:10:19)

11. Revenue Generation and Team (00:10:47)

12. Consulting and Transition (00:11:17)

13. Selling and Growing a Sellable Show (00:12:44)