Digital Marketing Podcast Episode 297 Writing For The Web Podcasts

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Digital Marketing Podcast Episode 297 Writing For The Web

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Your online audience are a tough crowd. They are “Selfish Lazy and Ruthless.“ So how on earth do you write copy for the web to engage an audience like that who also have a short attention span?

Writing Web Content

There are so many different angles to web writing. Writing Web content can take many forms but all of it needs to engage your online readers and target audience. For Search engine optimization you need the perfect page titles and Meta descriptions, for blog posts you need the perfect intro paragraph that gets to the point and hooks the reader in. But that is just the start of your challenge. If your reader does engage and read, you also need to make a compelling enough case for them to act upon what they read.

Web Writing – The Perfect Web Page

Most marketers struggle with writing for the web because it’s different than other forms of writing. You have to consider your audience, what they want, and how to deliver that in a way that’s effortless for them to consume.

In this episode Kim Arnold delivers something of a Writing for the Web masterclass to equip you with exactly what you need when creating content. Packed full of tips and super useful writing frameworks and tools anyone can use to communicate more effectively, this is an episode you really do not want to miss.

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Useful Content

The 3 C’s of Writing for the Web:

1. Clarity

2. Conciseness

3. Consistency

Writing Content Top Tips

We also thought it would be useful to provide you with some practical take away tips to keep to hand when writing your content:

1. Adjust your writing style and write in short paragraphs and short sentences.

2. Use active voice

3. Use simple language and get to the point quickly!

4. Use lists and headings to break up the text and make it easier to skim read

6. “Front load” your headings and subheadings by putting the most significant words at the beginning.

7. Use images to break up the text

8. Use calls to action

9. Where ever possible, test, test, and test a bit more and learn how to improve your ability to succinctly and efficiently to drive action.

Useful Links

Kim Arnold’s Website

Email Attraction by Kim Arnold

Bite Snack Meal writing framework

Letting Go of the Words: Writing Web Content that Works (Interactive Technologies) by Janice (Ginny) Redish

Frank Kern

Speechify

Flesch Kincaid readability testing tool

Hemmingway App

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11 episodes

#Digital Marketing