Welcome to the Success Story Podcast, hosted by entrepreneur, business executive, author, educator & speaker, Scott D. Clary (@scottdclary). On this podcast, you'll find interviews, Q&A, keynote presentations & conversations on sales, marketing, business, startups and entrepreneurship. Scott will discuss some of the lessons he's learned over his own career, as well as have candid interviews with execs, celebrities, notable figures and politicians. All who have achieved success through both w ...
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Does The Crowd Support Innovation?
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Manage episode 200779207 series 96371
Content provided by Singapore Management University. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Singapore Management University or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Crowdfunding, a disruptive force in the traditional finance sector, is changing how entrepreneurs finance their creative endeavours and bring products to market. It has allowed thousands of innovating entrepreneurs to raise money, build brand awareness, and join a broader conversation with large numbers of potential backers, all while still in the product development process. But does crowdfunding really enables innovation and creativity to flourish? Anirban Mukherjee, Assistant Professor of Marketing at the SMU Lee Kong Chian School of Business, recently published a research paper titled “Does the Crowd Support Innovation? Innovation Claims and Success on Kickstarter”. In this podcast, he discusses this study and shares the surprising finding that innovation can be a hard sell with the Crowd. In fact, it was found that crowdfunding takes a 26-percent hit when a product is framed as both ‘novel’ and ‘useful’.
…
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123 episodes
MP3•Episode home
Manage episode 200779207 series 96371
Content provided by Singapore Management University. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Singapore Management University or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Crowdfunding, a disruptive force in the traditional finance sector, is changing how entrepreneurs finance their creative endeavours and bring products to market. It has allowed thousands of innovating entrepreneurs to raise money, build brand awareness, and join a broader conversation with large numbers of potential backers, all while still in the product development process. But does crowdfunding really enables innovation and creativity to flourish? Anirban Mukherjee, Assistant Professor of Marketing at the SMU Lee Kong Chian School of Business, recently published a research paper titled “Does the Crowd Support Innovation? Innovation Claims and Success on Kickstarter”. In this podcast, he discusses this study and shares the surprising finding that innovation can be a hard sell with the Crowd. In fact, it was found that crowdfunding takes a 26-percent hit when a product is framed as both ‘novel’ and ‘useful’.
…
continue reading
123 episodes
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