Welcome to the Success Story Podcast, hosted by entrepreneur, business executive, author, educator & speaker, Scott D. Clary (@scottdclary). On this podcast, you'll find interviews, Q&A, keynote presentations & conversations on sales, marketing, business, startups and entrepreneurship. Scott will discuss some of the lessons he's learned over his own career, as well as have candid interviews with execs, celebrities, notable figures and politicians. All who have achieved success through both w ...
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Unlocking the Personal Data Economy, with Privacy by Design
MP3•Episode home
Manage episode 239925101 series 96371
Content provided by Singapore Management University. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Singapore Management University or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Professor Zhu Feida The global personal data economy is growing faster than anyone could have imagined. The current business model for data is broken – for individual users and businesses alike. On one hand, users don not have enough control over their own data, such as what data is collected and how the data is used. That challenges their privacy. Users are also not fairly rewarded for their data. On the other hand, while most businesses see the value of customer data, the data they have is fragmented and incomplete. That results in blurry customer profiles, inaccurate insights and poor recommendations. Furthermore, it is difficult for businesses to connect with their customers in a personalised way and track the effectiveness of the connection. In this podcast, Associate Professor Zhu Feida from SMU School of Information Systems shares his research on a next-generation, blockchain-based platform named Symphony. The platform seeks to empower a personal data economy by democratising and personalising data intelligence, with privacy by design.
…
continue reading
123 episodes
MP3•Episode home
Manage episode 239925101 series 96371
Content provided by Singapore Management University. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Singapore Management University or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Professor Zhu Feida The global personal data economy is growing faster than anyone could have imagined. The current business model for data is broken – for individual users and businesses alike. On one hand, users don not have enough control over their own data, such as what data is collected and how the data is used. That challenges their privacy. Users are also not fairly rewarded for their data. On the other hand, while most businesses see the value of customer data, the data they have is fragmented and incomplete. That results in blurry customer profiles, inaccurate insights and poor recommendations. Furthermore, it is difficult for businesses to connect with their customers in a personalised way and track the effectiveness of the connection. In this podcast, Associate Professor Zhu Feida from SMU School of Information Systems shares his research on a next-generation, blockchain-based platform named Symphony. The platform seeks to empower a personal data economy by democratising and personalising data intelligence, with privacy by design.
…
continue reading
123 episodes
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