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15: What's your brand?
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Tess and Alex welcome Pedal Hub co-host and "30-Days of Biking" founder Patrick Stephenson into the studio for some entertaining chit chat on biking and branding. Patrick has some advice for casual cyclists who want to get more serious and explains how his April-long "30-Days of Biking" might help. And, a discussion of why personal branding is so important to millennials and when their preoccupation goes too far.
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