Episode 2: Network Like a Boss – Elias Zepeda

Posh Incredible Transformations

This episode explores encouragement to start a business, networking tips and marketing. The stories range from start-up phase to managing multi-million dollar clients and networking awkwardness to getting a meeting with anyone. Bio: Today I'm talking with Elias Zepeda, founder, and CEO of First Class Marketing Group. Elias specializes in strategic marketing, growth hacking, and sponsorship procurement skills. He's taken his company from start-up phase to representing industry-leading clients. Network after work, America's largest networking organization, mo-wett shandon and shark bait are just a few of first-class marketing's impressive list of clients. So happy to have you today, welcome to the show Elias! Episode Notes: How Company Started - 1:38 Taking a Leap of Faith - 5:32 Transitioning - 10:01 Objectives for Clients - 11:38 Executing Strategy per Client - 13:10 Creating a Pricing Structure - 15:20 Getting Referrals for Exposure - 16:44 Being an Extrovert, Public Speaking and Pitching - 18:58 Evaluating and Improvising - 23:32 Preparing and Practicing Pitching - 26:10 Networking - 27:20 How to Meet People at Events - 28:46 Compliments and Ice Breakers - 36:16 Finding Networking Events - 41:54 Keeping Track of Networks - 45:58 Getting New Clients - 47:12 Getting Ahold of Potential Clients - 51:26 Working in New York - 54:50 Last Thoughts and Recap - 1:05:46