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Behind the Campaign
Manage episode 398188016 series 3415918
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Ever wondered what goes into some of the biggest ad campaigns you’ve seen on TV, before they’re even pitched to agencies? Susan Irving is the Chief Marketing Officer for Kruger Products and in this episode she gives us a behind the scenes look into some of her biggest projects. Whether it’s the ‘Unapologetically Human’ campaign from 2020, or the ‘He Shoots, He Scores’ campaign from the Salt Lake City Olympics, Susan shares what it’s really like to be a marketer and all the things you wish you knew about the ads on TV.
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