Shea Cole on Forging Your Own Path, and (Not) Doing It All.

Power of Why with Naomi Haile

Under the careful heat of calculated risk, Shea Cole — growth marketer, brand builder, mentor, mom and VP of one of Canada’s fastest growing companies, Field Effect — has forged her own path.

Leaving her beloved small town to explore the world. Pursuing an MBA despite being “bad at math.” Scaling health tech darling Fullscript’s less than 30-person team to over 1,000 employees. Choosing to grow her family at the height of her career.

How’d she do it? By not trying to “do it all,” and getting focused instead.

This episode is for you if:

• You’re about to make a (professional, personal) leap and could use some validation
• You’ve considered a career in marketing, or want to be a more effective marketer
• You’re struggling to build your career in a new country
• You’re nervous about AI, but recognize its significance

Looking for a specific gem?

• [3:36] The best advice Shea got from her mom
• [5:27] Why risks and change are good for you
• [6:00] Shea re-evaluates what she was praised for as a child
• [8:23] A creative falls in love with the numbers of marketing
• [12:00] Your marketing strategy is useless without market research
• [17:40] What it takes to build a great team
• [20:00] On motherhood
• [24:33] Changing the game: a remote work story
• [26:17] How Shea generates innovative ideas (steal this)
• [33:26] The (exciting! worrying!) world of ChatGPT

Connect with Shea

• LinkedIn: Shea Cole
• Shea’s Medium Page: https://medium.com/@sheacole08

Connect with Naomi

• Website: naomihaile.com
• Instagram: @naomiahaile
• Twitter: @naomiathaile
• LinkedIn: Naomi Haile