Product Marketing in the Age of Inflation with Brandt Hill

PR 360

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1+ y ago 18:58

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In This Episode…

It is important to position your marketing strategies to potential customers to interest them in purchasing your products and services. In this week’s PR 360, we talk with Brandt Hill about product marketing, the jitters, inflation, being creative, and more! He is Director of Product Marketing at Salesforce. A little about Brandt:

Brandt is an experienced Product Marketer with expertise in go-to-market strategy, sales programs, messaging, events, and creative campaigns and activations. Other professional experiences include finance, international business, and project management. He received an MBA from the Marshall School of Business at the University of Southern California.

Show Notes

· [01:25] Are you a coffee or tea drinker?

· [01:58] Can you summarize your expertise?

· [03:24] How has product marketing changed since the pandemic?

· [05:32] How has inflation hurt SaaS industry?

· [07:37] New way to charge customers?

· [08:15] New way to message for the SaaS industry?

· [09:19] Are we getting more creative in product marketing?

· [11:44] The press release of content effect.

· [12:29] Using a variety of different content and platforms for content marketing?

· [14:02] Are we going to see more product marketers scale down products due to inflation?

· [16:05] What’s going to be the future of product marketing?

· [17:24] Fun question: If budget was unlimited what would you spend it on for product marketing?

· [18:06] Final thoughts

People and Companies, We Mentioned in the Show

· Brandt Hill was our guest today.

Episode Length: 18:58

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