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Mike Sergeant talks to Rupert Younger - co-founder of Finsbury PR agency
Manage episode 204452248 series 2287824
Content provided by Mike Sergeant. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Sergeant or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, we get under the skin of 'reputation' with Rupert Younger, co-founder of Finsbury (one of the world's most successful communications agencies) and founder director of Oxford University's Centre for Corporate Reputation. He reveals the 3 drivers of reputation, explains why it's never a singular concept and why it's possible to 'influence' but not to 'manage'. Required listening for anyone in the PR and reputation game.
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33 episodes
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Manage episode 204452248 series 2287824
Content provided by Mike Sergeant. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Sergeant or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, we get under the skin of 'reputation' with Rupert Younger, co-founder of Finsbury (one of the world's most successful communications agencies) and founder director of Oxford University's Centre for Corporate Reputation. He reveals the 3 drivers of reputation, explains why it's never a singular concept and why it's possible to 'influence' but not to 'manage'. Required listening for anyone in the PR and reputation game.
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33 episodes
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Similar to PR for Humans with Mike Sergeant
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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…
continue reading
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…
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