Mike Sergeant talks to Rupert Younger - co-founder of Finsbury PR agency

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By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.
In this episode, we get under the skin of 'reputation' with Rupert Younger, co-founder of Finsbury (one of the world's most successful communications agencies) and founder director of Oxford University's Centre for Corporate Reputation. He reveals the 3 drivers of reputation, explains why it's never a singular concept and why it's possible to 'influence' but not to 'manage'. Required listening for anyone in the PR and reputation game.

17 episodes available. A new episode about every 7 days averaging 24 mins duration .