Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Mike Sergeant talks to Rupert Younger - co-founder of Finsbury PR agency
MP3•Episode home
Manage episode 204452248 series 2287824
Content provided by Mike Sergeant. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Sergeant or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, we get under the skin of 'reputation' with Rupert Younger, co-founder of Finsbury (one of the world's most successful communications agencies) and founder director of Oxford University's Centre for Corporate Reputation. He reveals the 3 drivers of reputation, explains why it's never a singular concept and why it's possible to 'influence' but not to 'manage'. Required listening for anyone in the PR and reputation game.
…
continue reading
33 episodes
MP3•Episode home
Manage episode 204452248 series 2287824
Content provided by Mike Sergeant. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mike Sergeant or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, we get under the skin of 'reputation' with Rupert Younger, co-founder of Finsbury (one of the world's most successful communications agencies) and founder director of Oxford University's Centre for Corporate Reputation. He reveals the 3 drivers of reputation, explains why it's never a singular concept and why it's possible to 'influence' but not to 'manage'. Required listening for anyone in the PR and reputation game.
…
continue reading
33 episodes
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