Go offline with the Player FM app!
2024 Relevance Report Discussion: Welcome to AI
Manage episode 388295465 series 2756647
In this episode, we navigate through the transformative impact of AI on the PR industry, discussing its potential for crisis communication, risk assessment, and countering disinformation. We reflect on the potential for AI to revolutionize PR, comparing it to the invention of electricity. Listen to our insights on how AI could bring about a culture change in the industry and why it's important to view technology as an investment. We wrap up with a discussion on the ethical considerations of AI in communication and encourage our listeners to approach AI tools thoughtfully and responsibly.
Download the 2024 Relevance Report on the Center for Public Relations website at USC Annenberg.
A production of the USC Annenberg Center for Public Relations at the University of Southern California.
32 episodes
Manage episode 388295465 series 2756647
In this episode, we navigate through the transformative impact of AI on the PR industry, discussing its potential for crisis communication, risk assessment, and countering disinformation. We reflect on the potential for AI to revolutionize PR, comparing it to the invention of electricity. Listen to our insights on how AI could bring about a culture change in the industry and why it's important to view technology as an investment. We wrap up with a discussion on the ethical considerations of AI in communication and encourage our listeners to approach AI tools thoughtfully and responsibly.
Download the 2024 Relevance Report on the Center for Public Relations website at USC Annenberg.
A production of the USC Annenberg Center for Public Relations at the University of Southern California.
32 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.