The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Advocacy is a Full-time Position (w/ Brandi Boatner)
Manage episode 324201705 series 1280423
Content provided by PR Hangover and GVSU PRSSA. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by PR Hangover and GVSU PRSSA or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
There’s more to employee advocacy than meets the eye. Brandi Boatner, a PR veteran working in digital and employee advocacy at IBM, is an advocate for people, company, and career. A former PRSA president with years in the public relations world, Brandi knows the ropes of both external and internal strategic communications. In this episode, we discuss Brandi’s shift to employee advocacy, how it differs from her “traditional” PR experience, and how she has been able to connect with thousands of IBM employees from around the world. She shares her excitement about IBM’s recent launch, “Let’s create.” She also speaks right to us students with words of encouragement that every pre-professional needs to hear… Join in! Watch the “Let’s Create” launch video: https://www.youtube.com/watch?v=aSTX0qdBAsI Connect with Brandi: Twitter: @ThinkBluePR LinkedIn: Brandi Boatner Follow GVPRSSA: Website: https://gvprssa.com/ Instagram: @gv_prssa Facebook: @GVPRSSA Twitter: @GV_PRSSA
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Manage episode 324201705 series 1280423
Content provided by PR Hangover and GVSU PRSSA. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by PR Hangover and GVSU PRSSA or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
There’s more to employee advocacy than meets the eye. Brandi Boatner, a PR veteran working in digital and employee advocacy at IBM, is an advocate for people, company, and career. A former PRSA president with years in the public relations world, Brandi knows the ropes of both external and internal strategic communications. In this episode, we discuss Brandi’s shift to employee advocacy, how it differs from her “traditional” PR experience, and how she has been able to connect with thousands of IBM employees from around the world. She shares her excitement about IBM’s recent launch, “Let’s create.” She also speaks right to us students with words of encouragement that every pre-professional needs to hear… Join in! Watch the “Let’s Create” launch video: https://www.youtube.com/watch?v=aSTX0qdBAsI Connect with Brandi: Twitter: @ThinkBluePR LinkedIn: Brandi Boatner Follow GVPRSSA: Website: https://gvprssa.com/ Instagram: @gv_prssa Facebook: @GVPRSSA Twitter: @GV_PRSSA
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Similar to PR Hangover
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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