The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Community Relations: It’s About Trust (w/ Jennifer Pascua)
Manage episode 303462742 series 1280423
Content provided by PR Hangover and GVSU PRSSA. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by PR Hangover and GVSU PRSSA or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Manage episode 303462742 series 1280423
Content provided by PR Hangover and GVSU PRSSA. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by PR Hangover and GVSU PRSSA or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
What is community relations? It’s listening, and it’s building trust. Jennifer Pascua, Lead of Community Relations for Spectrum Health, has years of experience under her belt in news reporting, freelancing, and most recently, corporate communications. Today, she imparts her wisdom to listeners. Tune in as we talk communications tactics; community partnerships; diversity, equity and inclusion; and effective networking. Jennifer’s encounters with various and diverse people groups uncover some key takeaways for students. “It all comes down to trust. It’s just relationships.” Connect with Jennifer here: LinkedIn: https://www.linkedin.com/in/jenniferpascua/ Facebook: https://www.facebook.com/JenniferAnnePascua/ Instagram: https://www.instagram.com/jenypascuatv/
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Similar to PR Hangover
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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