The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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PR Street Smart (w/ Dr. LaShonda Eaddy)
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Manage episode 307977049 series 1280423
Content provided by PR Hangover and GVSU PRSSA. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by PR Hangover and GVSU PRSSA or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Dr. LaShonda Eaddy, APR, Ph.D. isn’t afraid of research. In fact, she embraces it, teaching her students daily how to apply scholarship to the field of Public Relations. A self-proclaimed “practitioner scholar,” Dr. Eaddy has devoted her career to breaking down the barriers between academics and PR pros. So what exactly is an APR certification? Is a Ph.D. completely out of reach? What does it take to successfully implement academia in the field and vice versa? In sharing her vast experiences as a professor and as a professional, she discusses exactly how she manages all of it. Curious about pursuing either APR or education further? Reach out to Dr. Eaddy on any of the following. She would love to talk. Website: www.lashondaeaddy.com Faculty Website: https://www.bellisario.psu.edu/people/individual/lashonda-eaddy Twitter: @lashondaeaddy LinkedIn: linkedin.com/in/lashonda-eaddy-ph-d-apr-12a1b03 Email: leaddy@psu.edu
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192 episodes
MP3•Episode home
Manage episode 307977049 series 1280423
Content provided by PR Hangover and GVSU PRSSA. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by PR Hangover and GVSU PRSSA or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Dr. LaShonda Eaddy, APR, Ph.D. isn’t afraid of research. In fact, she embraces it, teaching her students daily how to apply scholarship to the field of Public Relations. A self-proclaimed “practitioner scholar,” Dr. Eaddy has devoted her career to breaking down the barriers between academics and PR pros. So what exactly is an APR certification? Is a Ph.D. completely out of reach? What does it take to successfully implement academia in the field and vice versa? In sharing her vast experiences as a professor and as a professional, she discusses exactly how she manages all of it. Curious about pursuing either APR or education further? Reach out to Dr. Eaddy on any of the following. She would love to talk. Website: www.lashondaeaddy.com Faculty Website: https://www.bellisario.psu.edu/people/individual/lashonda-eaddy Twitter: @lashondaeaddy LinkedIn: linkedin.com/in/lashonda-eaddy-ph-d-apr-12a1b03 Email: leaddy@psu.edu
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192 episodes
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