))
006 Recommended books, blogs and podcasts for PR leaders
Archived series ("iTunes Redirect" status)
Replaced by: Comedy Album Book Club
When?
This feed was archived on December 26, 2017 16:43 (
Why? iTunes Redirect status. The feed contained an iTunes new feed tag.
What now? If you were subscribed to this series when it was replaced, you will now be subscribed to the replacement series. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 160794312 series 1243030
Content provided by Dionne Lew and Trevor Young. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dionne Lew and Trevor Young or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
It's critical PR leaders keep themselves up to date with what's happening in the worlds of media, marketing and communications. That's easier said than done as these areas that are changing at alarming rates.
In part one of this episode of PR Leads, Dionne Lew and Trevor Young discuss why it's important PR professionals read widely in order to gain ideas and insights from a broad spectrum of information sources.
Being able to think strategically is critical for PR leaders today, to be able to 'join the dots' of a challenge or issue, cut through the noise and get to the heart of the matter creatively, aided by insight.
In part two of the podcast, Dionne and Trevor discuss the books, blogs and podcasts they regularly read or listen to, including:
…
continue reading
In part one of this episode of PR Leads, Dionne Lew and Trevor Young discuss why it's important PR professionals read widely in order to gain ideas and insights from a broad spectrum of information sources.
Being able to think strategically is critical for PR leaders today, to be able to 'join the dots' of a challenge or issue, cut through the noise and get to the heart of the matter creatively, aided by insight.
In part two of the podcast, Dionne and Trevor discuss the books, blogs and podcasts they regularly read or listen to, including:
- The Cluetrain Manifesto (Book)Krista Tippett's On Being podcastNew Rules of Marketing & PR and Web Ink Now blog by David Meerman Scott Scott Monty's The Full Monty newsletterBrand Newsroom podcast hosted by James Lush, Sarah Mitchell and Nic HayesBrand Storytelling with Rakhal EbeliJay Baer's Convince and Convert blog (including Social Pros podcasts)Inside PR and For Immediate Release (on the FIR Podcast Network)Ian Cleary's Razor Social blogSocial Media Examiner blog
Optimize by Lee Odden (book)
Seth Godin (books and blogs)
17 episodes
Share
