5. Brand-building, Fish-FingerGate and using PR to grow your biz with Steph Douglas, founder Don't Buy Her Flowers

PR Made Simple

In this episode of PR Made Simple, host Pippa Goulden sits down with Steph Douglas, the founder of Don’t Buy Her Flowers, to chat about her entrepreneurial journey, the role PR has played in her success, and how she’s stayed true to her personal brand.
Steph opens up about the challenges of navigating influencer marketing, how she adapted her business after COVID, and why emotional connection is at the heart of her gifting philosophy. They dive deep into the highs and lows of running a small business, the role PR has had in helping her get known for what she does, why product businesses should think about more than products and the importance of maintaining authenticity while building meaningful customer relationships.
Plus who remembers FishFinger Gate? We delve into what happened then and how Steph used it to her advantage.
Some key takeaways:

• PR can be a game-changer, especially when you're just starting out and DIY PR is a great way to get yourself out there and get known - for FREE
• It's okay (and actually better) to be real on social media
• Authenticity in personal branding has been key in building trust with her audience.
• Your mindset plays a huge role in dealing with business challenges
• Knowing your audience is crucial for effective marketing and PR
• Repeating core messaging helps customers remember and recognize the brand.
• Sometimes, the best opportunities come from unexpected places

Find Steph on Insta @steph_dontbuyherflowers and @dontbuyherflowers and www.dontbuyherflowers.com
And once you've had a listen you can:
- Follow me on instagram @pippa_the.pr.set or LinkedIn (@Pippa Goulden) for more tips and insight into the world of PR
- Join my DIY PR membership using the code POD50 to get 50% off your first month - this will give you all the knowledge and confidence you need to get results for yourself. Have a look here
- Work with me 1-2-1 in my brand new Kickstart: The PR Accelerator which is a hyper-focused, action-taking, results focused programme that's all about getting you great PR results for your business, with me supporting you all the way.
- Or if you just want to hand it all over to me to do for you, I can do that too
Find out more at www.theprset.com and book a discovery call with me to chat more here or email me [e-mail]