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Ethical Dietary Supplement Marketing
Manage episode 330420728 series 1347167
Content provided by PR Talk. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by PR Talk or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Dietary supplements are a big business in the U.S., with an estimated $46 billion in sales in 2020. However, the rules around promoting these products are murky, leaving many marketers wondering how they can ethically communicate with the public.
On this episode of the PR Talk Podcast, host Amy Rosenberg talks with Dr. Douglas Kalman, senior vice president of science and regulatory affairs at the Natural Products Association, and adjunct faculty at Nova Southeastern University, about ethical marketing practices in the supplement industry and being a credible thought leader.
Read the entire write-up at: https://www.veracityagency.com/podcast/ethical-dietary-supplement-marketing/
Learn more about your ad choices. Visit megaphone.fm/adchoices
192 episodes
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Manage episode 330420728 series 1347167
Content provided by PR Talk. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by PR Talk or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Dietary supplements are a big business in the U.S., with an estimated $46 billion in sales in 2020. However, the rules around promoting these products are murky, leaving many marketers wondering how they can ethically communicate with the public.
On this episode of the PR Talk Podcast, host Amy Rosenberg talks with Dr. Douglas Kalman, senior vice president of science and regulatory affairs at the Natural Products Association, and adjunct faculty at Nova Southeastern University, about ethical marketing practices in the supplement industry and being a credible thought leader.
Read the entire write-up at: https://www.veracityagency.com/podcast/ethical-dietary-supplement-marketing/
Learn more about your ad choices. Visit megaphone.fm/adchoices
192 episodes
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