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9: Digital Ad Strategies: What Are They & Where Do I Start with Joni Claerbout
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The world of digital marketing is always evolving and the tactics available can seem completely overwhelming. Omnichannel what? What is OTT vs Pre-Roll? How do digital and traditional ad buy strategies work together? How much should I be spending on my ads - and how much of my overall marketing budget should be dedicated to digital?
Don't know where to start? We've got you. In this episode, we sit down with Joni Claerbout of Regal Media Team to talk all things digital strategy and break down the who, what, where, and why.
Chapters
1. 9: Digital Ad Strategies: What Are They & Where Do I Start with Joni Claerbout (00:00:00)
2. Media Ad Buying and Targeting Techniques (00:00:03)
3. Demystifying Digital Marketing With Transparency (00:07:05)
4. The Power of Omni Channel Marketing (00:15:37)
5. Google's Advertising Tactics (00:23:55)
6. Geo-Fencing, Pre-Roll Video, and Streaming (00:30:24)
7. Streaming Audio and Advertising Budget Overview (00:43:07)
8. Promoting Open House and Podcast Reviews (00:55:10)
21 episodes
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