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24. Creating Human Connections in a Virtual World
Manage episode 300765916 series 2974306
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Jeff headed a panel discussion at the #MACsummit on trends in content marketing and it boils down to this: the best content delivers the human side of your brand. No one wants to be sold to. Instead, show authenticity, foster connection and share your purpose. Thanks to co-presenters Kipp Monroe, VE and Executive Creative Director from WHITE64 and WHITE64 Studios; Imani Samuels, director of loyalty marketing and digital strategy at AARP, and Aynat Ravin, head of M Live, Marriott’s Real-Time Marketing Command Center.
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