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28. The PR Firm RFP Process and Are We Ready for Three-Minute TikToks?
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Content provided by Charlie Birney and Jeff Davis. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Charlie Birney and Jeff Davis or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
How long is too long when it comes to social media? Jeff and Charlie talk about news that TikTok might triple the length of its videos and whether its users can devote that much time before they swipe up. Jeff shares a summary of a National Press Club webinar by Robert Udowitz and Steve Drake of RFP Associates, where they covered PR firm blended hourly rates and that many PR firms could be missing out on a lot of opportunities by skipping the RFP process. Companies need to look at the process the same way HR would approach hiring multiple people. Get to know the team that will work on your account, not the fancy presentation and flashy pitch team! Charlie talks about the upcoming release of the second annual Super Listeners study from Podcast One, Ad Results Media, and Edison Research. Thanks, again, to Robb Spewak for producing this episode, plus his bonus tagline idea: “Practically Social: It’s Like a Tweet with Two Characters!”
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