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30. Employee Generated Content
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Jeff visits the M Street studio and is impressed! The guys talk about Clubhouse, Voice Tweets and Twitter’s latest addition that is already stressing out social media managers, Fleets. Charlie delivers the show’s first hardware review, sharing his experience with Zoom for Home’s DTEN ME product. Based on a tip from listener Danita Terry with the Girl Scouts of Central Maryland, Jeff shares the news about how companies like Sephora and Dunkin are finding positive employee TikToks and sharing the content for authentic behind the scenes stories. Consider this the next step after the now-famous Ocean Spray TikTok video the guys discussed during Episode 22. Charlie calls it EGC, for employee generated content, the sister to UGC (user generated content).
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