Sustainable Sports Events: Eco-Friendly Equipment & Branding

Pre-Zero Sports Talk

In our second episode, we had the pleasure of hosting Neil Hamp-Adams, an experienced designer and marketer with over 27 years of expertise in the events industry. The topic of discussion was Eco-Friendly Equipment and Innovations in Sustainable Sports and Events, with a specific focus on branding.

Neil shared his knowledge and insights on the significance of sustainability in the events industry, particularly in branding.

He explained how reducing waste benefits the environment and helps clients' budgets.

Neil discussed his sustainability journey, including his launch of Driving Force, an event management company, and the acquisition of Clever Frame and Expandabrand franchises, which provide eco-friendly branding solutions.

Neil talked passionately about his shift towards more sustainable business practices, starting with waste reduction and expanding to energy usage and materials sourcing. Neil also gave an example of Expandabrand's commitment to sustainability by repurposing waste fabric used to manufacture flags, repurposing an estimated 14.2 tons of material, saving it from landfills and producing functional products together with Uzwelo Bags that benefit local communities.
He also explained how the Uzwelo project, in addition to providing functional products for local communities, has a percentage of its sales going to the Bateleurs, a South African Non-Profit Company (NPC) with over 200 volunteer pilots and aircraft. This organisation uses private aircraft for aerial surveillance to relocate animals around Africa and protect wildlife.
He stressed the importance of considering sustainability in every aspect of event planning, from design to execution.

He encouraged planners to think creatively and innovate to create Eco-Friendly solutions for branding and event equipment.

Throughout the discussion, Neil explained his three simple principles for sustainable events: Durability, Longevity, and Reusability.

He emphasised the importance of education and awareness in driving change towards sustainability.

In conclusion, Neil's experiences and insights highlighted the significance of sustainable branding in the events industry and how it can positively impact both the environment and clients' budgets.
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