NIL Deals: How the Landscape is Changing feat. Tom Bower of Athlete Advantage

PREP Athletics Basketball Podcast

In this conversation with Tom Bower, President of Athlete Advantage, we cover the changes in the NIL landscape, including mistakes and risks, finding an attorney for deals, donor fatigue, the employee model for college athletes, and NIL in the Ivy League. On top of that, we discuss hiring an agent for NIL deals, capitalizing on marketability, creative fundraising for college athletes, discussing NIL during recruitment, and locker room issues involving NIL. We also go into NIL for high school and prep school players, compliance and transparency in NIL deals, setting up an online store for NIL, the percentage of profits for athletes, and the best and worst case scenarios for NIL. This conversation explores the importance of building a brand as a student-athlete and how it can lead to business partnerships. It also discusses the role of NIL (Name, Image, and Likeness) as an added tool in sports.

Chapters

00:00 | Introduction and Overview
00:36 | Changes in the NIL Landscape
04:03 | Mistakes and Risks in NIL Deals
06:07 | Finding an Attorney for NIL Deals
08:24 | Donor Fatigue in NIL Deals
11:19 | Employee Model for College Athletes
13:23 | NIL in the Ivy League
14:04 | Hiring an Agent for NIL Deals
17:00 | Choosing the Right Agent
22:26 | Capitalizing on Marketability
24:46 | Creative Fundraising for College Athletes
29:49 | Discussing NIL during Recruitment
32:49 | Locker Room Issues and NIL
35:05 | NIL for High School and Prep School Players
36:09 | Compliance and Transparency in NIL Deals
38:24 | Setting Up an Online Store for NIL
41:06 | Percentage of Profits for Athletes
44:25 | Best and Worst Case Scenarios for NIL
47:21 | Final Thoughts
48:29 | Building a Brand for Business Partnerships
50:39 | Building a Brand as a Student Athlete
52:35 | NIL as an Added Tool to Sports
Connect with Tom:
Website | https://athleteadvantage.com/
Twitter | https://twitter.com/TomBowerII
LinkedIn | https://www.linkedin.com/in/tom-bower-b5541149/
🔗 Connect with Cory:
Website | https://www.prepathletics.com
Twitter | https://twitter.com/PREP_Athletics
Instagram | https://www.instagram.com/prep.athletics/
Facebook | https://www.facebook.com/PrepAthletics
Email | [e-mail]
Phone | 859-317-1166
🔖 Subscribe to the PREP Athletics Podcast:
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Chapters

1. Introduction and Overview (00:00:00)

2. Changes in the NIL Landscape (00:00:36)

3. Mistakes and Risks in NIL Deals (00:04:03)

4. Finding an Attorney for NIL Deals (00:06:07)

5. Donor Fatigue in NIL Deals (00:08:24)

6. Employee Model for College Athletes (00:11:19)

7. NIL in the Ivy League (00:13:23)

8. Hiring an Agent for NIL Deals (00:14:04)

9. Choosing the Right Agent (00:17:00)

10. Capitalizing on Marketability (00:22:26)

11. Creative Fundraising for College Athletes (00:24:46)

12. Discussing NIL during Recruitment (00:29:49)

13. Locker Room Issues and NIL (00:32:49)

14. NIL for High School and Prep School Players (00:35:05)

15. Compliance and Transparency in NIL Deals (00:36:09)

16. Setting Up an Online Store for NIL (00:38:24)

17. Percentage of Profits for Athletes (00:41:06)

18. Best and Worst Case Scenarios for NIL (00:44:25)

19. Final Thoughts (00:47:21)

20. Building a Brand for Business Partnerships (00:48:29)

21. Building a Brand as a Student Athlete (00:50:39)

22. NIL as an Added Tool to Sports (00:52:35)