PHIL HATES GLUTEN: Gluten Free Lifestyle, Full-Time Content Creation, and Navigating Social Media Today

Press Record with Kellan Reck

In this episode, we sit down with Phil Hates Gluten, a content creator specializing in gluten-free food. Phil shares his journey of being diagnosed with eosinophilic esophagitis (EOE) and how it led him to adopt a gluten-free and dairy-free lifestyle. He transitioned from a sales career to full-time content creation, focusing on raising awareness about EOE and the gluten-free lifestyle. Phil offers advice to aspiring creators, emphasizing the importance of starting immediately and finding joy in the process.
Find Phil Online:

• Phil Hates Gluten - https://www.instagram.com/philhatesgluten/?hl=en
• Phil Hates Gluten on YouTube - https://www.youtube.com/c/PhilHatesGluten
• Phil Got Fits - https://www.tiktok.com/@philgotfits?lang=en

Timestamps
Diagnosis and Lifestyle Change (00:01:49)
Phil's diagnosis with eosinophilic esophagitis, the impact on his life, and the transition to a gluten-free and dairy-free lifestyle.
Content Creation Journey (00:05:12)
Phil's evolution from reviewing gluten-free beers to creating entertaining and relatable content in the gluten-free niche.
Understanding Eosinophilic Esophagitis (00:07:18)
Phil explains eosinophilic esophagitis (EOE) and its differences from celiac disease and food allergies.
Raising Awareness (00:12:48)
The impact of creating content on raising awareness about EOE and the importance of spreading knowledge.
Transition from Corporate to Content Creation (00:13:44)
Phil's professional background, transition from sales to content creation, and the role of creativity in his life.
Making Videos for Family (00:17:09)
Discussion on making videos for personal entertainment and the joy of creating content for family and friends.
Living Two Lives (00:23:08)
The unique feeling of living two separate lives: work life and creator life, and the challenges of managing both.
Creating an Online Persona (00:25:33)
The concept of an online persona and the disconnect between the creator's real self and the perceived character online.
Operating a Content Creation Business (00:28:00)
The challenges of operating a content creation business, including managing merch sales, brand deals, and customer service.
Monetization and Brand Partnerships (00:37:45)
The discussion revolves around the differences in monetization between short form and long form content, and the types of brands Phil prefers to work with.
Work-Life Balance and Personal Branding (00:41:53)
Phil discusses the challenges of separating work from personal life as a content creator and the considerations for personal brand development.
Benefits of Separating Content (00:47:26)
The benefits of maintaining separate content for different niches are discussed, including the advantages for brands seeking specific audience demographics.
Advice for content creators (00:48:47)
Phil shares advice on starting in content creation, emphasizing the importance of just getting started and finding joy in the process.
Finding your niche (00:50:43)
Phil encourages creators to explore specific niches and create content that brings them joy, emphasizing the importance of not losing the passion for creating.
Just do it, press record (00:51:48)
Phil and Kelly emphasize the importance of taking action and getting started in content creation, giving the advice to "just do it" and "press record."
Where to find Phil (00:52:29)
Phil shares his social media handles and platforms where he posts content, including Instagram, TikTok, and YouTube.