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Jonathan Stark on happier clients and higher profits through value based pricing (Part 1)
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Manage episode 242592387 series 2546660
Jonathan is actually indirectly responsible for this whole podcast. His content has inspired and challenged me for years, and although I have bought into the idea that value-pricing is the best pricing method for project work, I’ve struggled with the practicalities and implementation.
Therefore, when I decided to start the Pricing WordPress podcast, Jonathan was the first name on my list of potential guests. I honestly didn’t expect him to say yes so early on, but he’s a super-accessible guy and very passionate about spreading his message and helping people to break out of the hourly billing trap.
My interview with Jonathan was over 80 minutes long, so I’m splitting it into two episodes to make it a bit more digestible. Of course, you can listen to them back to back if that works for you.
In part 1 we discuss:
- Why hourly billing is nuts
- Why most of us still sell our time
- Why you need to maximise profit
- The difference between fixed cost and value based pricing
- Why value based pricing is ‘fair’ to your clients (and why hourly billing isn’t)
- The questions you need to ask in your sales calls
- How value based pricing helps to qualify prospects
- How to discover the value of a project and what to do if you can’t
- And much more
Highrise Digital is a UK-based, specialist WordPress development team focused on providing long-term development services for businesses based on WordPress.
If you’d like to learn more about them, you can visit highrise.digital
Resources and links
All of Jonathan's stuff!: https://jonathanstark.com/resources
8 episodes
Archived series ("Inactive feed" status)
When? This feed was archived on June 26, 2020 07:07 (). Last successful fetch was on April 24, 2020 14:02 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 242592387 series 2546660
Jonathan is actually indirectly responsible for this whole podcast. His content has inspired and challenged me for years, and although I have bought into the idea that value-pricing is the best pricing method for project work, I’ve struggled with the practicalities and implementation.
Therefore, when I decided to start the Pricing WordPress podcast, Jonathan was the first name on my list of potential guests. I honestly didn’t expect him to say yes so early on, but he’s a super-accessible guy and very passionate about spreading his message and helping people to break out of the hourly billing trap.
My interview with Jonathan was over 80 minutes long, so I’m splitting it into two episodes to make it a bit more digestible. Of course, you can listen to them back to back if that works for you.
In part 1 we discuss:
- Why hourly billing is nuts
- Why most of us still sell our time
- Why you need to maximise profit
- The difference between fixed cost and value based pricing
- Why value based pricing is ‘fair’ to your clients (and why hourly billing isn’t)
- The questions you need to ask in your sales calls
- How value based pricing helps to qualify prospects
- How to discover the value of a project and what to do if you can’t
- And much more
Highrise Digital is a UK-based, specialist WordPress development team focused on providing long-term development services for businesses based on WordPress.
If you’d like to learn more about them, you can visit highrise.digital
Resources and links
All of Jonathan's stuff!: https://jonathanstark.com/resources
8 episodes
All episodes
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