Demystifying Startup Math: A Guide to TAM, Metrics, and Business Growth

Prime Venture Partners Podcast

Shripati Acharya, Managing Partner Prime Venture Partners & Amit Somani Managing Partner Prime Venture Partners discuss BAD MATHS in the Startup world on this episode.
Say goodbye to relying on "magical numbers" and instead focus on a thorough understanding of your market and customers for better results. We discuss key business metrics for growth, such as customer acquisition cost, campaign effectiveness, and churn calculations. We also stress the significance of segmentation, clear customer profiles, and willingness to pay for each segment.
So don't miss this insightful episode full of valuable advice and perspectives to help you navigate the challenging world of startups.
Listen to the podcast to learn about:
01:30 - Common Pitfalls When Calculating TAM
07:20 - What is a Good TAM from an Investor’s Perspective
09:00 - Calculating TAM for a category-creating company
11:00 - The Right Way to Calculate CAC
18:30 - How to Think About Churn
28:00 - Change the Question from LTV to Payback
30:15 - Revenue, Retention & Cohort Based Analysis
41:00 - Returns, Promotions, Discounts & Refunds
46:00 - Averages Vs Medians
50:00 - Smile Curve for SaaS Companies
Click here to read the full transcript
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Chapters

1. Demystifying Startup Math: A Guide to TAM, Metrics, and Business Growth (00:00:00)

2. Bad Math in Startups (00:00:06)

3. Startup Metrics (00:09:54)

4. SaaS Business Metrics for Growth (00:15:45)

5. Understanding Lifetime Value and Cohort Analysis (00:25:01)

6. Revenue Metrics and Margins (00:38:09)

7. Metrics and Averages (00:47:17)