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085: You are Not Your Niche

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Manage episode 387873834 series 2992358
Content provided by Leslie Kenehan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Leslie Kenehan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In today's episode of the Print Life Podcast, we dive in to the importance of understanding what a niche and target market truly represent in your career as a surface pattern designer. Understanding these concepts is crucial to find success in our journey of selling art to a commercial industry. Contrary to the belief that artists must struggle, hoping someone will buy their work, success lies in identifying the needs of our clients and finding a way to meet them in the middle without compromising on our art too much.
It's important to know that we are not defined solely by our niche; both our niche and target audience can evolve over time. We cannot solely rely on 'build it and they will come' mentality but rather understand that our sweet spot is where our intuition and intention unite.
Enjoy!

For more information about working together, visit:
https://lesliekenehan.com/
https://www.instagram.com/lesliekenehan/

  continue reading

112 episodes

Artwork
iconShare
 
Manage episode 387873834 series 2992358
Content provided by Leslie Kenehan. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Leslie Kenehan or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In today's episode of the Print Life Podcast, we dive in to the importance of understanding what a niche and target market truly represent in your career as a surface pattern designer. Understanding these concepts is crucial to find success in our journey of selling art to a commercial industry. Contrary to the belief that artists must struggle, hoping someone will buy their work, success lies in identifying the needs of our clients and finding a way to meet them in the middle without compromising on our art too much.
It's important to know that we are not defined solely by our niche; both our niche and target audience can evolve over time. We cannot solely rely on 'build it and they will come' mentality but rather understand that our sweet spot is where our intuition and intention unite.
Enjoy!

For more information about working together, visit:
https://lesliekenehan.com/
https://www.instagram.com/lesliekenehan/

  continue reading

112 episodes

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