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Print’s digital transformation, with Stefano Biondi
Manage episode 329093399 series 3323749
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Print is not only alive and kicking, it’s evolving. Paper already offers a trusted medium proven to speed up users’ purchasing decisions, but with new technologies that allow digital journeys to be embedded directly into static print assets, the game is changing.
The most obvious example of where paper meets digital is QR codes. But have you heard of visual commerce? That’s just one of the subjects tackled by Stefano Biondi, co-founder and director of Phuzion Media, in this episode’s discussion with Jacky Hobson.
Phuzion Media’s image recognition platform combines traditional media and digital content with the aim of creating more connected customer experiences. Join Stefano and Jacky to explore the opportunities that this new technology is creating for print and its vital role in the media campaigns of tomorrow.
This episode of Print Matters focuses on being accountable, one of the Make It Mantras from the Canon Ascent Programme – a business development initiative designed to support Canon’s Pro Print customers now and for the future. Get started on our website: https://canon.sm/PrintMattersPodcast
Find Stefano Biondi online:
Website: https://www.phuzion.media
LinkedIn: https://www.linkedin.com/company/phuzion-media/
Stefano’s LinkedIn: https://www.linkedin.com/in/mr-stefano-biondi/
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