A New Way of Thinking About Market Segmentation

Product Chats Podcast

“At best, you can be slightly better than your competitor if you're using the same exact tools and data to segmentize your audience,” Rod Griffith You likely know the power of segmentation, but many organizations really get stuck in the “how” of segmentation. Join host Rebecca Kalogeris and industry veterans Neil Baron and Rod Griffith as they discuss rethinking market segmentation strategies. During this episode, they discuss:

1. Why identifying a prospect urgency is a powerful approach to segmentation
2. The four levels of urgency: urgent, non-urgent, currently met, and none
3. The role of core competencies when prioritizing segments
4. What whales & fire extinguishers can teach us about segmentation

Read Rod & Niel’s Latest Articles: Let the Urgency of Your Customers’ Needs Guide Your Sales Strategy
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