Pricing Isn’t the Reason You Lost

Product Chats Podcast

“When they say you lost on price, that’s not a good enough answer. You have to peel the onion. You have to do the work to uncover the real answer”
– Spencer Dent In this replay episode of Pragmatic Live, we are joined by co-Founder of Clozd—a leading provider of technology and services for win-loss analysis. Key topics discussed include:

• The Impact of Pricing Models: A big one-time payment can be intimidating. Breaking it down into smaller, monthly bites often feels more manageable and less risky to customers
• Clear Pricing Wins Trust: No one likes hidden costs. Being upfront about your pricing not only builds trust but can also attract more buyers.
• Remember, People Make Purchases: It's people, not companies, who make the final call to buy. Personalizing your sales approach to meet their specific needs can make a huge difference.

Additional Resources
Price
This course equips you with the essential tools to eliminate the uncertainties of pricing and boost your profits. Discover a tested pricing strategy that aligns with market willingness to pay and bolsters your organization's strategic goals.
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Pricing specialist Mark Stiving brings his deep knowledge of subscription models to the Pragmatic Learning Network, offering product teams vital insights to enhance their subscription ventures and spur growth. >> Learn More