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The Power of Storytelling in Content Marketing | Rachel Hernandez
Manage episode 433327623 series 2362343
Content provided by Pragmatic Institute. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pragmatic Institute or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
How can brands use storytelling to create authentic and engaging content?
In this captivating episode of the Pragmatic Product Chat Series, host Rebecca Kalogeris speaks with Rachel Hernandez, Director of Brand Strategy at Nextnet Media. Rachel, a seasoned professional in digital content and content marketing, shares her insights on the transformative power of storytelling in creating compelling and customer-centric narratives.
Discover the importance of human connection, the use of the Hero's Journey framework, and the role of cheeky and authentic content in differentiating brands. Rachel discusses the nuances of engaging technical audiences on platforms like Reddit and emphasizes the long-term impact of storytelling on brand trust and authority.
Tune in for a deep dive into the art and science of content marketing with one of the industry's thought leaders. For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts
Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com.
426 episodes
Share
Manage episode 433327623 series 2362343
Content provided by Pragmatic Institute. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Pragmatic Institute or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
How can brands use storytelling to create authentic and engaging content?
In this captivating episode of the Pragmatic Product Chat Series, host Rebecca Kalogeris speaks with Rachel Hernandez, Director of Brand Strategy at Nextnet Media. Rachel, a seasoned professional in digital content and content marketing, shares her insights on the transformative power of storytelling in creating compelling and customer-centric narratives.
Discover the importance of human connection, the use of the Hero's Journey framework, and the role of cheeky and authentic content in differentiating brands. Rachel discusses the nuances of engaging technical audiences on platforms like Reddit and emphasizes the long-term impact of storytelling on brand trust and authority.
Tune in for a deep dive into the art and science of content marketing with one of the industry's thought leaders. For detailed takeaways, show notes, and more, visit: www.pragmaticinstitute.com/resources/podcasts
Pragmatic Institute is the global leader in Product, Data, and Design training and certification programs for working professionals. Learn more at www.pragmaticinstitute.com.
426 episodes
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Similar to Product Chats Podcast
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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