A bootstrappers podcast for founders, entrepreneurs, visionaries and dreamers who are building businesses from the ground up without the taking on debt or selling equity. Here we cover marketing, sales, organization and mindset issues that matter to you
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145. Katie Johnson - The Art of User Research
Manage episode 359690096 series 2693308
Content provided by Product Coffee. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Product Coffee or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This week on Product Coffee, Katie Johnson, a lead UX researcher at Google, shares her insights on innovation and user research. She discusses the importance of understanding both end-users and cross-functional stakeholders, as well as their decision-making processes. To ensure relevance and value, Katie interviews all decision-makers on a team and conducts a 90-minute workshop to address misalignments.
She also explains how teams can develop a framework for innovation by identifying core competencies, industry orthodoxies, user needs, and megatrends. Teams should spend a quarter working on these areas and then combine their findings to create a "Lego kit" of innovation building blocks, ensuring user needs are at the heart of product development.
If a team lacks a dedicated UX researcher, Katie recommends utilizing product managers or UX designers who are comfortable talking to users. They can consult with experienced UX researchers to learn about different research methods and execution. This approach helps companies tap into the potential of UX research early in the product lifecycle, addressing users' needs from the beginning and fostering strategic innovation.
Follow us on LinkedIn, Instagram, or Twitter & check out our website @ productcoffeepodcast.com ☕️
186 episodes
Share
Manage episode 359690096 series 2693308
Content provided by Product Coffee. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Product Coffee or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This week on Product Coffee, Katie Johnson, a lead UX researcher at Google, shares her insights on innovation and user research. She discusses the importance of understanding both end-users and cross-functional stakeholders, as well as their decision-making processes. To ensure relevance and value, Katie interviews all decision-makers on a team and conducts a 90-minute workshop to address misalignments.
She also explains how teams can develop a framework for innovation by identifying core competencies, industry orthodoxies, user needs, and megatrends. Teams should spend a quarter working on these areas and then combine their findings to create a "Lego kit" of innovation building blocks, ensuring user needs are at the heart of product development.
If a team lacks a dedicated UX researcher, Katie recommends utilizing product managers or UX designers who are comfortable talking to users. They can consult with experienced UX researchers to learn about different research methods and execution. This approach helps companies tap into the potential of UX research early in the product lifecycle, addressing users' needs from the beginning and fostering strategic innovation.
Follow us on LinkedIn, Instagram, or Twitter & check out our website @ productcoffeepodcast.com ☕️
186 episodes
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Similar to Product Coffee
A bootstrappers podcast for founders, entrepreneurs, visionaries and dreamers who are building businesses from the ground up without the taking on debt or selling equity. Here we cover marketing, sales, organization and mindset issues that matter to you
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Evan Davis hosts the business conversation show with insights from the people at the top.
…
continue reading
The Moneycontrol Podcast is your daily source of business news, investment analysis and advice on stocks and the markets. Tune in to broaden your horizons with podcasts by journalists, experts and analysts giving you a head-start in the investment game.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
In each episode of "Goldman Sachs Exchanges," people from the firm share their insights on developments shaping industries, markets and the global economy.
…
continue reading
Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
…
continue reading
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