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148. B2B Product Leadership Mastery (w/Ibrahim Bashir)

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Content provided by Product Coffee. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Product Coffee or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Ibrahim Bashir leads Amplitude's analytics product team. With a background in engineering, he transitioned to product roles, working at Amazon on Kindle and Kindle Fire, Twitter on platform strategy, and Box on developer products. Now at Amplitude, he helps build better digital products. Kevin and Ibrahim discuss product leadership in B2B and how PMs can access more proxies for user research and stitch together insights from sales, solution consulting, and professional services. They discuss discovery vs. delivery mode when experimenting. How CSMs are valuable partners for insights. Why achieving product-market fit early is crucial, especially in the SMB space, and why asking the right questions and understanding context helps improve product strategy.

Follow us on LinkedIn, Instagram, or Twitter & check out our website @ productcoffeepodcast.com ☕️

  continue reading

186 episodes

Artwork
iconShare
 
Manage episode 362708332 series 2693308
Content provided by Product Coffee. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Product Coffee or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Ibrahim Bashir leads Amplitude's analytics product team. With a background in engineering, he transitioned to product roles, working at Amazon on Kindle and Kindle Fire, Twitter on platform strategy, and Box on developer products. Now at Amplitude, he helps build better digital products. Kevin and Ibrahim discuss product leadership in B2B and how PMs can access more proxies for user research and stitch together insights from sales, solution consulting, and professional services. They discuss discovery vs. delivery mode when experimenting. How CSMs are valuable partners for insights. Why achieving product-market fit early is crucial, especially in the SMB space, and why asking the right questions and understanding context helps improve product strategy.

Follow us on LinkedIn, Instagram, or Twitter & check out our website @ productcoffeepodcast.com ☕️

  continue reading

186 episodes

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