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Discussing Product Led Growth and the Future of SMS Marketing | Brian Malkerson, Attentive

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Each business owner's goal is to attract as many new customers as possible using every channel available. So, perhaps you’re wondering how SMS can fit into the mix for your product?

In this episode, host Breezy Beaumont connects with Brian Malkerson, the Chief Revenue Officer at Attentive, an SMS marketing platform. During the episode, Brian and Breezy discuss the past, present, and future of SMS marketing.

According to Brian, more and more companies will use SMS in the future. "I'm guessing there's probably 40% or 50% of e-commerce retail brands that are doing SMS marketing today. There's no reason it shouldn't be 90%, 100% in the next couple of years."

Brian and Breezy also touch upon the importance of company culture and agree that a strong relationship between customer success and sales teams drives success.

  continue reading

22 episodes

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iconShare
 

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on October 04, 2023 21:42 (9M ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

Manage episode 307578008 series 3008784
Content provided by Correlated. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Correlated or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Each business owner's goal is to attract as many new customers as possible using every channel available. So, perhaps you’re wondering how SMS can fit into the mix for your product?

In this episode, host Breezy Beaumont connects with Brian Malkerson, the Chief Revenue Officer at Attentive, an SMS marketing platform. During the episode, Brian and Breezy discuss the past, present, and future of SMS marketing.

According to Brian, more and more companies will use SMS in the future. "I'm guessing there's probably 40% or 50% of e-commerce retail brands that are doing SMS marketing today. There's no reason it shouldn't be 90%, 100% in the next couple of years."

Brian and Breezy also touch upon the importance of company culture and agree that a strong relationship between customer success and sales teams drives success.

  continue reading

22 episodes

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