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How to Run a Product Led Marketing Strategy | Tara Pawlak, Head of Marketing at GetAccept
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Product led growth changes the way companies market and sell their product. We often hear how sellers need to adjust, but in this episode, we dig in with Tara Pawlak, Head of Marketing at GetAccept to learn how marketing needs to shift as well.
In this episode of the Product Led Revenue podcast, our host Breezy Beaumont welcomes Tara to hear how GetAccept has built and structured their team, the primary channels they focus on, and the goals and KPIs you should be tracking on the path to success.
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Content provided by Correlated. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Correlated or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Product led growth changes the way companies market and sell their product. We often hear how sellers need to adjust, but in this episode, we dig in with Tara Pawlak, Head of Marketing at GetAccept to learn how marketing needs to shift as well.
In this episode of the Product Led Revenue podcast, our host Breezy Beaumont welcomes Tara to hear how GetAccept has built and structured their team, the primary channels they focus on, and the goals and KPIs you should be tracking on the path to success.
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