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Boost Board Game Buzz with Content Marketing
Manage episode 427850317 series 3579161
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In this episode of Product of Play, host Curtis Schmidt dives into the world of content marketing for tabletop gaming. Special guest, Spencer Williams, Senior Marketing Manager at GameNerdz.com, shares valuable strategies for creating engaging content that appeals to board game enthusiasts. The discussion covers the evolution of GameNerdz.com, the importance of being genuine on camera, benefits and challenges of live streaming, leveraging audience feedback, and effectively using SEO and social media to drive traffic. Spencer also offers practical advice for new content creators, emphasizing the need to set realistic limits and to stay true to oneself. Join us to uncover the magic behind successful content marketing in the gaming industry.
00:00 Introduction to Tabletop Gaming
01:28 Meet Spencer Williams from GameNerds
01:50 The Evolution of GameNerds
02:36 Content Creation Strategies
05:01 Engaging with the Audience
07:08 Consistency and Scheduling
07:57 Leveraging Live Streams
08:18 Audience Feedback and Interaction
10:52 Multi-Use Content and SEO
11:56 Using Social Media for Promotion
12:54 Driving Traffic and Analytics
19:31 Tips for New Content Creators
23:54 Conclusion and Final Thoughts
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