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How a 'free forever' product can = rapid revenue growth – Marc von Brockdorff @ Hotjar
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Manage episode 215721079 series 2428310
The latest episode of Product to Product, a podcast for / by product people, is here. We spoke to Marc von Brockdorff, co-founder + engineering director of Hotjar.
Hotjar is on a mission to democratize user data and feedback by making their analytics platform accessible to everyone—no matter how small their website.
They’re a startup success story that you don’t hear too often. They’re based in Malta, a tiny island in the Mediterranean, and in 30 months, they bootstrapped their way to over 200,000 users and $10 million in annual revenue.
An integral part of their success is their freemium pricing model. Their free forever plan makes it possible for anyone to use Hotjar without ever paying a cent.
Roadmunk’s Eleni Deacon spoke to Marc to found out why they decided to build a free forever plan, how it impacts product decisions and how it contributed to their rapid revenue growth.
You can subscribe to Product to Product on iTunes, Google Play or Spotify, or get the latest episodes delivered to your inbox by subscribing here.
See omnystudio.com/listener for privacy information.
50 episodes
Archived series ("Inactive feed" status)
When? This feed was archived on March 08, 2022 11:01 (). Last successful fetch was on November 10, 2021 17:33 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 215721079 series 2428310
The latest episode of Product to Product, a podcast for / by product people, is here. We spoke to Marc von Brockdorff, co-founder + engineering director of Hotjar.
Hotjar is on a mission to democratize user data and feedback by making their analytics platform accessible to everyone—no matter how small their website.
They’re a startup success story that you don’t hear too often. They’re based in Malta, a tiny island in the Mediterranean, and in 30 months, they bootstrapped their way to over 200,000 users and $10 million in annual revenue.
An integral part of their success is their freemium pricing model. Their free forever plan makes it possible for anyone to use Hotjar without ever paying a cent.
Roadmunk’s Eleni Deacon spoke to Marc to found out why they decided to build a free forever plan, how it impacts product decisions and how it contributed to their rapid revenue growth.
You can subscribe to Product to Product on iTunes, Google Play or Spotify, or get the latest episodes delivered to your inbox by subscribing here.
See omnystudio.com/listener for privacy information.
50 episodes
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